Confessions of a Copywriter Gone Crazy
Most of my readers and clients have businesses to not only launch or build (how exciting!) but also to provide income that determines many aspects of their lifestyle (getting cooler)... and some even...
View ArticleI Want You to Want Me: Cheap Trick or Rockin’ Headline?
I don't believe in formulaic headlines. Or pummeling people with their pain points. I also don't care for cheap tricks like using a song lyric which will get clicks from search results when the article...
View ArticleShould You Take a Writing Course for Your Business?
Not everyone needs a writing course. To decide whether you should take one or not, first decide how important that you become a better writer. Because we know the writing itself is important. What is...
View ArticleWhat Makes Your Audience Love You? How CopyMasters Answer
You can cultivate generosity in your writing to improve your copy, and also carve a path to business success if you're willing to trust in goodness and be patient while developing relationships of...
View ArticleZen and the Art of Writing an About Page. Like a CopyMaster.
Spend a day on your About page, following these ten basic guidelines. I bet you will have some fun with it, and it will turn out well.
View ArticleMy Most Popular Posts on Writing, Marketing and Life
It's been a year since I re-launched pen to ZEN as a site for entrepreneurs who are learning to write marketing and website copy...or who want to hire me as their writer or coach. I learned a lot from...
View ArticleWhy I Don’t Write Short Posts Like Seth Godin to Publish More Often
Keeping it short is one thing, shortchanging your people is another. You do whatever works for you, your readers' needs and your topic's flavor. LIke mocha.
View ArticleWriting and Editing Tips and Tricks 2017 Refresh
So, do I need to write the obligatory January post as blog that offers tips and tricks about what’s new with writing and editing for 2017? I don’t know, I mean…honestly, the advice I’ve valued most in...
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