Quantcast
Channel: Blogging – pen to Zen
Browsing all 8 articles
Browse latest View live

Confessions of a Copywriter Gone Crazy

Most of my readers and clients have businesses to not only launch or build (how exciting!) but also to provide income that determines many aspects of their lifestyle (getting cooler)... and some even...

View Article



I Want You to Want Me: Cheap Trick or Rockin’ Headline?

I don't believe in formulaic headlines. Or pummeling people with their pain points. I also don't care for cheap tricks like using a song lyric which will get clicks from search results when the article...

View Article

Should You Take a Writing Course for Your Business?

Not everyone needs a writing course. To decide whether you should take one or not, first decide how important that you become a better writer. Because we know the writing itself is important. What is...

View Article

What Makes Your Audience Love You? How CopyMasters Answer

You can cultivate generosity in your writing to improve your copy, and also carve a path to business success if you're willing to trust in goodness and be patient while developing relationships of...

View Article

Zen and the Art of Writing an About Page. Like a CopyMaster.

Spend a day on your About page, following these ten basic guidelines. I bet you will have some fun with it, and it will turn out well.

View Article


My Most Popular Posts on Writing, Marketing and Life

It's been a year since I re-launched pen to ZEN as a site for entrepreneurs who are learning to write marketing and website copy...or who want to hire me as their writer or coach. I learned a lot from...

View Article

Why I Don’t Write Short Posts Like Seth Godin to Publish More Often

Keeping it short is one thing, shortchanging your people is another. You do whatever works for you, your readers' needs and your topic's flavor. LIke mocha.

View Article

Writing and Editing Tips and Tricks 2017 Refresh

So, do I need to write the obligatory January post as blog that offers tips and tricks about what’s new with writing and editing for 2017? I don’t know, I mean…honestly, the advice I’ve valued most in...

View Article

Browsing all 8 articles
Browse latest View live




Latest Images